The Uprising Show

• How Hyper-Targeted Marketing is Revolutionizing Patient Acquisition with Seth Turnoff

  Send us a textJoin Vivek as he chats with Seth Turnoff, a man of many talents and experiences. Dive into Seth's journey from a touring drummer to a healthcare marketing innovator, uncovering unique insights along the way.Seth Turnoff shares his unconventional career path and entrepreneurial spirit.Explore the intricacies of patient acquisition in healthcare.Learn about hyper-targeted marketing and its impact on healthcare practices.Discover Seth’s take on the power of personal branding, including his signature mustache.Gain insights into effective strategies and common pitfalls in healthcare marketing.Timestamps:00:00 Entrepreneurial Pivoting and Client Needs04:41 Seeking Purpose Beyond Work09:14 Navigating Complex Team Dynamics12:07 Healthcare Marketing Challenges & Opportunities14:32 Targeted Marketing for Success18:39 Opt-In Consumer Data Advertising20:34 "Connecting Healthcare Marketing to Revenue"24:37 Unexpected Mustache Journey27:48 Smallest Mustache in Wild Room31:12 Understanding Patient Care Journey34:58 Targeted Medical Campaign Strategy37:11 Referral Network Success Strategy39:30 Iterative Experimentation in Practices42:43 Innovative Cold Email Strategies45:49 "Accountability and Resolution Strategy"50:11 "Insightful Journey and Mustache Secrets"Seth Turnoff's LinkedIn - https://www.linkedin.com/in/sethturnoff/Seth's Company - https://custommedicalmarketing.com/The Uprising Show Website: https://theuprisingshow.com/Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/Vivek Nanda's Twitter: https://x.com/vickksTopHealth Media Website: https://tophealth.care/

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• Transitioning from Wall Street to Medicine: Dr. Haleem Mohammed's Inspiring Journey

  Send us a textWelcome to The Uprising Show, where we bring you insightful conversations with inspiring guests. In this episode, our host Vivek sits down with Dr. Hal (Haleem Mohammed),  a dynamic individual whose career spans finance, medicine, and entrepreneurship. Dr. Hal takes us through his fascinating journey from being a stockbroker on Wall Street to becoming a renowned physician. He shares his experiences navigating the medical field, and his shift to the concierge medicine model with Game Day Men's Health. Dr. Hal passionately discusses the challenges of the traditional healthcare system and explains why he chose a direct-to-patient approach, highlighting the importance of focusing on quality care over bureaucracy. Tune in to learn more about Dr. Hal's innovative vision for healthcare and how his diverse background fuels his ambition to leave a lasting legacy. Whether you're interested in entrepreneurship, healthcare, or creating meaningful change, this episode is packed with insights and inspiration.Timestamps:00:00 Family Moves and Medical Career Journey05:03 Old Brooklyn vs. New Brooklyn06:32 Healthcare vs. Insurance Confusion09:39 Medical Workload and Patient Care Crisis13:39 Healthcare Costs and Membership Models16:50 Men's Health Referral Practices20:50 Promoting Ethical Patient Care25:49 Knowledge Gaps Create Misunderstandings27:43 Navigating Med Spa Regulations30:03 Balancing Medicine and Business33:18 Corporate Experience Fuels Medical Business36:36 Collaborative Strengths Drive Success40:29 Validating Your Healthcare Choices45:22 Life's Nonlinear Journey46:12 Prioritize Family and Quality Time49:30 "Pride in Being 'Good Candy' House"Dr. Hal's LinkedIn - https://www.linkedin.com/in/doctorhal/Gameday Men's Health - https://gamedaymenshealth.com/location-finder/The Uprising Show Website: https://theuprisingshow.com/Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/Vivek Nanda's Twitter: https://x.com/vickksTopHealth Media Website: https://tophealth.care/

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  52:01
• PigPug Health: AI-Powered Neurofeedback for Kids with ADHD and Autism

  Send us a textJoin Vivek as he interviews the inspiring Dr. Hanna Aliashkevich, a former neurosurgeon turned neuroscientist and Co-founder of PigPug Health. Discover her fascinating journey, insights into neurotech innovations, and the impactful work they’re doing at PigPug Health.- Dr. Hanna Aliashkevich’s transition from neurosurgery to neuro-oncology research.- The personal story and motivation behind her scientific achievements.- Introduction and unique functionalities of PigPug Health’s AI-powered neurofeedback solution for ADHD and autism.- The role of AI and neurotech in transforming healthcare and brain-computer interfaces.- Dr. Hanna’s artistic passions and poetic talent.Timestamps:00:00 AI Neurofeedback for ADHD & Autism04:45 Neurosurgery: From Dream to Residency08:21 "Career-Changing Opportunity in Biotech"09:38 Becoming a Neurosurgeon in the US12:43 Bilingual Poetry at Open Mics19:12 Improving Attention in ADHD & Autism21:02 EEG Headset for Kids with ADHD27:03 Innovative Headphones for Kids29:25 Affordable Remote Care for ADHD & Autism33:14 Innovative Accessible Treatment Tech35:29 AI's Role in Healthcare Solutions41:15 Mind-Blowing Neurotech and AI Insights43:18 Women Changing the World Awards45:39 Empowerment Through Networking and Community49:29 Aspiring Actress Prepared for Space MovieQuotes, Hooks, & Timestamps:A Neurosurgeon's Personal Pursuit: "The turning point in my career became with the loss of my childhood friend. He died from glioblastoma in like 20 plus in a young age."—  Dr. Hanna Aliashkevich [00:07:10 → 00:07:23]A Chance Encounter at a Conference: "And I realized that here in the US I can probably have more possibilities to make some scientific breakthroughs and to do more to fulfill my scientific dreams and aspirations."—  Dr. Hanna Aliashkevich [00:09:25 → 00:09:38]Innovative ADHD Solution for Kids: "Imagine the solution that will help kids to train their focus and attention easily from home under remote supervision of neurofeedback trainer in engaging and entertaining way. This is big buck health solution."—  Dr. Hanna Aliashkevich [00:21:22 → 00:21:39]Groundbreaking Neurofeedback for Non-Verbal Children: "So using these protocols it's possible to help kids to start talking after five sometimes, but usually after 10 sessions of neurofeedback."—  Dr. Hanna Aliashkevich [00:24:34 → 00:24:46]Future of Healthcare: "This is the future of healthcare, I would say remote care and easy care and preventive care."—  Dr. Hanna Aliashkevich [00:29:43 → 00:29:51]Advancements in Neurotechnologies: "But they are possible to implant different chips in the brain and make tetraplegic person able to communicate, to work with this world."—  Dr. Hanna Aliashkevich [00:39:39 → 00:39:50]Empowering Women in STEM: "Be curious, be fearless and do every day, do something that future you will thank you for."—  Dr. Hanna Aliashkevich [00:46:11 → 00:46:20]PigPug Health Website - https://pigpug.co/Dr. Hanna Aliashkevich LinkedIn - https://www.linkedin.com/in/neurannette/The Uprising Show Website: https://theuprisingshow.com/Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/Vivek Nanda's Twitter: https://x.com/vickksTopHealth Media Website: https://tophealth.care/

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  52:53
• Joshua Liu on Bridging Healthcare Gaps with SeamlessMD's Patient Journey Platform

  Send us a textDive into an insightful conversation with Joshua Liu, founder of SeamlessMD, as he shares his journey in healthcare technology with host Vivek Nanda. Learn about the innovation, challenges, and future of digital health in this must-watch episode.The journey of Seamless MD and its impact on patient care.Fundraising strategies and financial challenges in healthcare tech.The evolving role of AI in healthcare administration and clinical practices.Differences and opportunities in the U.S. vs. Canadian healthcare markets.Josh Liu's advice for aspiring health tech entrepreneurs.Timestamps:00:00 Toronto-born builder turned full-time entrepreneur.06:03 Undecided med student starts healthcare technology company.08:21 SeamlessMD guides patients through healthcare journeys.12:32 Cold emailing VCs; few first meetings succeeded.14:43 Focus on priorities during existential business risks.18:03 Company growth: US customers, clinical evidence, EHR integrations.22:19 Payment models influence digital health adoption.25:40 Trust in Canadian healthcare declining, costs preferred.29:59 Market strategies adjusted; digital health emphasized post-2020.31:18 Top-down strategy more effective than bottom-up.36:11 Customization, subscription, clinical integration requires hands-on services.39:09 AI in healthcare: Admin use low risk, clinical complex.43:47 Optimizing healthcare journey with scalable care solutions.46:32 Distinguish passion project from sustainable healthcare startup.48:21 Telemedicine app failed due to poor integration.51:27 Insightful podcast on SeamlessMD's unique advantage.3 Fun Facts:1. Joshua Liu initially crafted his entrepreneurial skills by starting school clubs and non-profits during high school.2. SeamlessMD, under Josh's leadership, extends the analogy of a "GPS for patient care" to guide patients through complex medical journeys.3. Joshua Liu reveals a personal passion for basketball and aspirations to be a basketball sportscaster if not for his current endeavors.Joshua Liu's LinkedIn - https://www.linkedin.com/in/joshuapliu/SeamlessMD's Website - https://www.seamless.md/The Uprising Show Website: https://theuprisingshow.com/Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/Vivek Nanda's Twitter: https://x.com/vickksTopHealth Media Website: https://tophealth.care/

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  52:39
• Inside Livara Health: Transforming Musculoskeletal Care with Rob Cohen

  Send us a textWelcome to another episode of The Uprising Show! In today's discussion, host Vivek and our guest Rob Cohen dive deep into the intricacies of healthcare, particularly focusing on value-based musculoskeletal (MSK) management. Rob, the CEO of Livara Health, brings over 20 years of expertise in the healthcare industry, with a significant focus on value-based care. We'll uncover how Livara Health is revolutionizing MSK care by blending entrepreneurial spirit with a solid, evidence-backed foundation.With U.S. healthcare spending on musculoskeletal issues reaching about $400 billion annually, Rob discusses the pressing need for conservative care, avoiding unnecessary surgeries, and ensuring patient satisfaction through comprehensive, holistic approaches. We'll explore Livara Health's innovative technology, such as their virtual platform for physical therapy, and their strategies for integrating seamlessly with existing healthcare systems.Rob also shares personal anecdotes about his journey into healthcare, his past hobby as a private pilot, and key advice for healthcare founders. Tune in to hear insightful discussions on navigating the complexities of healthcare, leveraging AI for better patient interaction, and the value of collaboration over disruption in achieving meaningful change. Don't miss this enlightening episode!Timestamps:00:00 Career paths are unpredictable; mine led to healthcare.04:20 Passion for improving lives in healthcare grows.06:58 Value-based care progresses slowly but steadily.12:49 Holistic musculoskeletal care, optimize interventions, partner providers.17:08 GLP1s impact healthcare by reducing procedures.18:32 Holistic solutions for musculoskeletal and psychosocial health.22:39 Monitor Medicare Advantage changes; prioritize resource investment.25:21 Prioritize health issues, convince collaboration is essential.29:48 Automate, innovate, integrate: seamless patient experience evolution.34:16 Generative AI improves patient connection and coordination.36:41 Participant and utilizer of integrated health models.39:39 Founders focus on integration, not disruption.Fun-Facts:1. Rob Cohen flew around Southern California as a private pilot for fun, covering areas like LA, Santa Barbara, San Diego, and the desert.2. Rob's piloting experience was purely hobby-based and took place around 1999-2000 and for several years after.3. Despite not coming from an entrepreneurial family, Rob developed a love for challenges and problem-solving, leading him into a career focused on healthcare innovation.Rob Cohen's LinkedIn - https://www.linkedin.com/in/robertandrewcohen/Livara Health's Website - https://livarahealth.com/The Uprising Show Website: https://theuprisingshow.com/Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/Vivek Nanda's Twitter: https://x.com/vickksTopHealth Media Website: https://tophealth.care/

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