Living The Red Life

• They Accidentally Created a Million-Dollar Product!

  SUMMARYKeith Duke and Mike Patrick, co-founders of Tidal Coating Solutions. With decades of experience in construction and wood preservation, the long-time friends turned business partners have created a revolutionary home maintenance product line. Their flagship offering, a roof coating that significantly extends the life of shingles, has landed them in major retailers like Home Depot and other big box stores across the country.Throughout the episode, Keith and Mike delve into the trials and triumphs of launching a product that challenges industry standards. They share candid stories of early failures, accidental discoveries, and the persistent hustle that fueled their success. The duo offers valuable insights on scaling a product-based business, navigating partnerships, and staying grounded in their mission: creating eco-friendly, high-performance solutions that empower everyday homeowners.CHAPTERS02:03 – Creating a Game-Changing DIY Product04:24 – From Best Friends to Business Partners06:11 – The Accidental Breakthrough That Changed Everything08:02 – Breaking Into Big Box Stores10:03 – Dealing with Doubt and Daily Challenges12:05 – Building an All-American, In-House Brand14:05 – Where to Find Their Life-Changing ProductsConnect with Keith & Mike:Company: Tidal Coating SolutionsWebsite: www.tidalcoat.comFacebook: Tidal CoatInstagram: @tidalcoatConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

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• She Helped 1 Million Kids With One Simple Idea

  Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the Ledgie Liner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose.Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship.CHAPTERS02:24 – Solving a Common Classroom Frustration03:48 – The Birth of the Ledgie Liner05:12 – From Prototype to Product06:36 – Selling the First Batch on Etsy08:00 – Balancing Motherhood and Manufacturing09:24 – Learning to Let Go: Hiring Her First Team Member10:48 – Copycats & Creative Confidence12:12 – The Power of “Who Not How”13:36 – Legacy Over Profit: Why She Does ItConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

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• Gary J. White on Why Modern Men Are Lost

  SUMMARYGary J. White, entrepreneur, speaker, and founder of Wake Up Warrior, joins the show to deliver one of the most raw, honest, and transformational interviews in recent memory. Known for his direct, no-BS approach to helping men reclaim power across their business, body, and relationships, Gary unpacks the origin story of his own breakdown—and the breakthrough that followed. From being millions in debt and emotionally destroyed, to launching a global movement for men, Gary reveals what it really takes to lead as a modern man.Throughout the episode, he dives into what it means to live the "Warrior’s Way"—a four-part framework that empowers men to find balance and build legacy. He opens up about the moment he hit rock bottom, the pivotal decisions that changed his life, and why so many men today are quietly suffering. From business and marriage to fatherhood and faith, this conversation goes beyond self-help—it’s a roadmap for transformation. The episode concludes with a powerful announcement of The Man Arena Tour, a nationwide event aiming to reignite purpose and leadership in men across America.CHAPTERS02:35 – The Real Wake-Up Call05:01 – When Business Success Isn’t Enough07:37 – From Powerless to Powerful10:43 – The Rise of the Warrior Framework14:15 – Training Men to Lead Again18:21 – Balancing Business, Marriage & Fatherhood22:47 – Breaking Through the Bullsh*t27:04 – The $3K Gamble That Changed My Life31:16 – Sleeping in the Park, Betting on Himself36:00 – The Man Arena TourConnect with Gary J. White:Website: https://www.wakeupwarrior.comInstagram: @garretjwhiteYouTube: Wake Up Warrior OfficialPodcast: Warrior Week PodcastEvent Site: https://manarenatour.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

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• Mark Kohler on Bulletproofing Your Wealth Between $250K–$1M+

  SUMMARYMark Kohler, a top tax attorney, CPA, and best-selling author, joins the show to break down powerful tax and wealth-building strategies specifically for entrepreneurs and high-income earners. With decades of experience simplifying tax law for the everyday business owner, Mark dives deep into how smart structuring and proactive planning can help you legally pay less in taxes while building generational wealth.Throughout the conversation, Mark unpacks how to leverage S Corporations, write off daily expenses, and even pay your kids while saving thousands annually. He also walks through advanced retirement strategies like the Mega Backdoor Roth and self-directed accounts that allow investments in real estate, crypto, and even cows. This episode is packed with golden nuggets for anyone earning between $250k to $1M+ looking to get serious about long-term financial freedom and bulletproofing their wealth.CHAPTERS02:35 – How the Rich Pay Less in Taxes (Legally)04:54 – Tax Write-Offs You Didn't Know You Could Take07:21 – Why You NEED an S Corporation ASAP09:40 – How to Legally Pay Your Kids & Save on Taxes12:08 – Real Estate + Business = The Ultimate Wealth Hack14:37 – How to Write Off Travel, Dining & Your Home Office17:02 – Buying Cows & Crypto with Your Retirement Accounts19:00 – Mega Backdoor Roth Explained Simply21:08 – What to Ask Your Accountant if You Make Over $250k23:10 – Should You File a Tax Extension This Year?GUEST DETAILSWebsite: https://markjkohler.comYouTube: Mark J Kohler (500k+ subscribers)Instagram: @markjkohlerBooks: The Tax and Legal Playbook, The Business Owner’s Guide to Financial FreedomPodcasts:The Directed IRA PodcastMain Street Business PodcastLive Events: Hosts 2 affordable national conferences annuallyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

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• How Angela Ardolino Turned Her Dog’s Cancer into a Movement

  SUMMARYAngela Ardolino, a passionate entrepreneur, holistic pet wellness expert, and founder of CBD Dog Health, shares her journey from frustrated pet parent to industry-disrupting CEO. Angela began her mission after her own dog was diagnosed with cancer and traditional vets offered no real alternatives. Determined to find a solution, she took matters into her own hands, eventually formulating products that have now helped thousands of pets.In this candid conversation, Angela opens up about the resistance she faced from traditional veterinarians, the overwhelming importance of education in a misunderstood industry, and how she built a fiercely loyal customer base. She also dives into marketing tactics that helped her 4X customer value, the power of storytelling through real-life testimonials, and the challenges of being a woman trying to break into an industry dominated by skepticism and red tape. It's an inspiring deep dive into brand-building, perseverance, and true grassroots impact.CHAPTERS02:35 – The Unexpected Start of a Pet Wellness Empire04:54 – Formulating a Natural Solution for Her Own Dog07:21 – From Skepticism to Success: Vet-Approved Remedies09:43 – Tackling Misinformation and Standing Out in CBD12:05 – Building a Brand Through Education, Not Just Products14:40 – Hiring for Mission, Not Just Skills17:02 – How to Market When the Industry Says No19:29 – Subscriptions, Campaigns & Customer Love Stories21:53 – Big Business Meets Holistic Healing: The Tensions24:06 – Hard Lessons & Sexism in EntrepreneurshipConnect with Angela Ardolino:Founder of:CBD Dog Health – CBD & holistic pet wellness productsMycoDog – Mushroom & adaptogen pet supplementsWebsite for Education & Protocols: AngelaArdolino.comPodcast: Your Natural DogSocials:Instagram: @angelaardolinoFacebook: CBD Dog HealthYouTube: Your Natural DogConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

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