ecommert Podcast

• S2E12: Chelsey Alexander of Bayer: Unveiling the Future of Consumer Health through Digital Platforms

  In this episode of The e-Commert Podcast, recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity. The conversation highlights the need for agility in team structures and the significance of having both offline and online sales experience to succeed in today's fast-changing industry.

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• S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences

  In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation. But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role? Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights. 🎧 Tune in now to stay ahead of the curve!  

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• S2E11 - Part 1: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences

  How Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the company’s approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization. We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on how leadership plays a key role in driving digital transformation and why a digital-first mindset is essential for success in today’s competitive market. Tune in to learn how Coca-Cola is staying ahead of the curve and shaping the future of the industry through innovation and digitalization.

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• S2E10 - Part 2: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero

  In this power-packed episode of ecommert, we’re back with Andrew Pearl, VP of Industry Insights at Profitero, diving even deeper into the future of eCommerce, AI-driven insights, and omnichannel evolution. 🔍 What’s Inside: ✅ The Holy Grail of online & offline integration—are we getting closer? ✅ How AI-powered digital shelf tools are helping brands optimize content and boost sales ✅ The return of Centers of Excellence (COEs) and their impact on global CPG organizations ✅ JBP negotiations: How data-driven insights can help brands win with retailers ✅ Predictions for the next 5 years in eCommerce—what’s coming next? With digital commerce evolving faster than ever, brands need data-driven strategies to stay ahead. This episode is packed with insider knowledge, real-world case studies, and actionable insights you can use to future-proof your business. 📢 Don’t miss it! Hit play now and stay ahead of the curve.🔗 Subscribe & Follow for More! #eCommerce #DigitalCommerce #RetailTech #AI #DataDriven #Podcast #DigitalShelf #RetailInnovation  

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• S2E10 - Part 1: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero

  Welcome to the ecommert podcast, the go-to podcast for brands, retailers, and e-commerce professionals looking to stay ahead in the digital marketplace. 🌍📈 Each episode, we bring you deep-dive conversations with industry leaders, innovators, and disruptors who are shaping the future of online and omnichannel retail. From digital shelf optimization and retail media to AI-driven insights and growth strategies, we cover everything you need to know to drive impact in today’s fast-moving e-commerce landscape. 💡 What You’ll Get: ✅ Actionable insights from top e-commerce experts ✅ Strategies to boost product visibility & search rankings ✅ The latest trends in retail media & digital shelf performance ✅ Real-world case studies on how brands are winning online ✅ AI-driven solutions to help you work smarter, not harder Whether you’re a brand manager, e-commerce director, digital strategist, or retail enthusiast, this podcast is your secret weapon to staying informed, inspired, and ahead of the curve. 🎧 New episodes drop every week! Hit FOLLOW and never miss out on the strategies that drive e-commerce success. #Ecommerce #RetailMedia #AI #DigitalShelf #Marketing #Podcast #RetailInnovation  

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