TED Business

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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or ...

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The art of marketing — for good | Raja Rajamannar
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.) After the talk, Modupe reflects on how a business can find purpose beyond profit. Hosted on Acast. See acast.com/privacy for more information.
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16:54
Solar energy is even cheaper than you think | Jenny Chase
How prevalent is solar power, really? According to researcher Jenny Chase, it's already displacing fossil fuels in key energy markets around the world. She explains the rise of affordable solar power and dives into how her team tracked its rapid installation in unexpected countries, offering a vision of a brighter, more sustainable future. After the talk, Modupe looks to data on kerosene use in developing countries as a viable indicator for a potential shift to solar energy. Hosted on Acast. See acast.com/privacy for more information.
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11:53
Why don’t companies want you to repair your stuff? | Aaron Perzanowski
Today, some companies are working hard to prevent consumers from repairing products on their own. In many cases, repair can only be done by the original manufacturer, if at all. With limited repair options available, we end up buying new and throwing more items out. So, how exactly do companies prevent repair? And what can consumers do about it? Aaron Perzanowski investigates. [Directed by Nick Hilditch, narrated by Addison Anderson].After the talk, Modupe focuses on the term "planned obsolete" and why you should advocate for more transparent repair options. Hosted on Acast. See acast.com/privacy for more information.
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Why you should get good at being bad | Fixable
This is an episode of Fixable, another podcast from the TED Audio Collective. Sometimes the only way to win is by finding the courage to lose. This week on Fixable, Anne and Frances want you to “dare to be bad” in order to free up capacity to excel at more important things. They share insight on the power of strategic “no”s, the value of ruthless prioritization, and how Steve Jobs and Apple delivered breakthrough innovation by strategically underperforming. Frances explains why you can’t always trust your own instincts, and Anne reflects on the lessons she learned in her early days of parenting. What problems are you dealing with at work? Text or call 234-FIXABLE or email [email protected] to be featured on the show.For the full text transcript, visit ted.com/podcasts/fixable-transcripts Hosted on Acast. See acast.com/privacy for more information.
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25:35
How to reclaim your life from work | Simone Stolzoff
Where do you draw the line between work and life? Writer Simone Stolzoff explores the problem with defining yourself by your job — and shows what it takes to reclaim your time and sense of meaning beyond the office. After the talk, Modupe shares how practicing meditation nourishes her identity outside of work. Hosted on Acast. See acast.com/privacy for more information.
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Über TED Business

Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too. Hosted on Acast. See acast.com/privacy for more information.

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