Mobile Dev Memo Podcast

• Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm)

  My guest on this week's episode of the podcast is Antti Jäderholm, the founder and COO of Ray Browser, a web browser built and optimized for gaming. In our conversation, we discuss:The history of browser gaming and where it stands today;The limitations that have historically prevented the browser from becoming a mainstream platform for AAA-quality gaming;The forces of change that are expanding the browser gaming category;The current size of the browser gaming market, and it is expected to grow in the medium term;The web technologies that enable high-fidelity browser gaming experiences;Whether most console streaming services will end up in the browser.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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• Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs)

  My guest on this week's episode of the podcast is Jess Jacobs, the CMO of MDVIP, having previously served in senior marketing roles at Shopify and Wayfair. The topic of our conversation is Brandformance marketing -- or brand-oriented marketing pursued with specific sensibilities around directly-measurable business objectives.Among other things, we discuss:The definition “brandformance," and differentiation between brandformance and traditional brand marketing;The approach to measurement that best integrates top-of-funnel brand marketing into a performance marketing workflow;The common characteristics across marketing teams that are effective at utilizing both brand and direct response tactics;What companies tend to get wrong about brandformance;Why brand marketing is incorrectly viewed as less analytically rigorous than direct response marketing;The optimal level of integration between brand and direct response efforts;Whether a CMO can capably manage both brand and direct response initiatives.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotifyGoogle Podcasts

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• Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

  My guest on this episode of the podcast is Terence Kawaja, the CEO and founder of LUMA Partners, a boutique investment bank focusing on the digital media sector. Terry is a high-profile advisor for transactions in the marketing and advertising spaces, and LUMA Partners publishes the infamous LUMAscapes market maps for those ecosystems. The topics of our discussion include: Terry's general perspective on the digital advertising fundraising and M&A environment at the start of 2025; Why 2024 was so slow regarding digital advertising fundraising and M&A; Whether AdTech M&A follows the general business cycle; Whether the social media platforms are acquisitive; How the changing composition of the FTC impacts the outlook for ad tech M&A; Which companies might be underestimated as buyers of AdTech; Whether the widespread adoption of AI tools within the digital advertising space is an accelerant for M&A; Whether the current digital media environment is closely comparable to any historical point in time.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

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• Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain)

  My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. This is Rishabh's third appearance on the podcast (see one and two).I invited Rishabh back to the podcast to provide a broad overview of the state of eCommerce advertising at the outset of 2025. Among other things, we discuss: Rishabh's outlook on eCommerce this year; Meta's opportunities with Advantage+ Shopping Campaigns (ASC); Whether Meta is purposefully slow-rolling the introduction of generative AI tools for ad creative; Whether generative AI for ad creative will be captured entirely by the big platforms by necessity; TikTok shop; How Shopify's advertising products might evolve over the next 3-5 years; The rise of incrementality among eCommerce merchants; Rishabh's spiciest AppLovin take.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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• Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz)

  My guest on this week's episode of the podcast isMikołaj Barczentewicz. Mikołaj has appeared on the podcast a number of times -- he's a professor of law at the University of Surrey and holds a PhD in Law from the University of Oxford. He also regularly publishes thoughtful commentary on the EU regulatory landscape on hisSubstack.In this episode of the podcast, among other topics, we discuss:The EU's AI Act, which was passed in July 2024;The broad status of AI regulation in the EU;The Hamburg DPA's proposal that large language models do not store personal data and whether that view might be adopted broadly;The EDPB's updated guidance on the ePrivacy Directive;Google's decision to route cookie deprecation in Chrome through consent and whether the CMA is likely to accept that.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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