F1REcast

• This One Mindset Shift Can Double Your Closings

  Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with one of the most respected luxury agents in the country to unpack the real strategies behind building a high-performing real estate team—especially in unpredictable markets. You’ll hear how he not only weathered the Great Recession but grew his business by 50% during its darkest year. We explore why recruitment—not just sales—is the key to long-term market dominance, and how shifting your mindset from gatekeeping to mentorship can unlock massive growth. If you’ve ever wondered how to structure team compensation without sacrificing culture, or how to retain top talent without losing your edge, this episode will change the way you lead. We also break down what it means to truly be the “object of attraction” in business—and why that shift can transform your career. This is a masterclass in resilience, leadership, and scalable success.Timestamps00:00:08 Business Journey & Evolution00:01:34 Excellence in Business & Values00:02:33 Adapting to Market Challenges00:05:16 Overcoming Economic Downturns00:07:11 Team Growth & Recruitment Strategies00:09:17 Mentoring & Accountability in Teams00:13:23 Leadership, Delegation & Expansion00:14:46 Compensation Models & Profit Sharing00:17:54 Strategic Team Expansion Goals00:22:22 Building Teams & Leadership Development00:25:16 Cultivating Culture & Value-Driven Systems00:29:49 Shifting Focus to Luxury Real Estate & Client Service00:31:08 Jeff’s Personal Journey & Iconic Beginnings00:32:07 Rapid-Fire Q&A: Personal Insights00:35:51 Final Thoughts & Sign Off

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• Mastering the Science of Cold Calling (It Isn't Luck)

  Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, I sit down with Michael Koshet—a powerhouse in commercial multifamily real estate with over a billion dollars in transactions under his belt. What makes this conversation essential for anyone serious about building wealth is Michael’s no-nonsense approach to scaling a real estate business, cultivating grit, and narrowing your focus to unlock massive returns.We talk about how to identify and seize opportunities most people overlook, the mindset shift that turns cold calls into a thriving deal pipeline, and why choosing a niche isn’t limiting—it’s the gateway to becoming a true expert. Michael also shares how he reinvests half of every commission and why deal flow without discipline leads nowhere. Whether you're an agent, investor, or entrepreneur, this episode delivers rare access to the systems, psychology, and standards behind elite performance in high-stakes real estate. If you're serious about building lasting wealth, this is one you’ll want to hear.Timestamps00:00:00 Introduction & Early Career Beginnings00:00:16 Mentorship & First Cold Calls00:03:38 Overcoming Cold Call Rejection00:05:44 Embracing the Performer Mindset00:12:00 Developing a Winning Routine00:14:04 Personal Challenges & Motivation00:19:29 Transition to Commercial Real Estate00:25:38 Building a Powerful Database & Leveraging Tools00:35:25 Working with Select Buyer Groups00:39:17 Reinvesting Earnings & Building Wealth00:42:24 Balancing Business & Personal Life01:01:12 Leveraging Partnerships & Trusted Networks01:04:32 Mastering Cold Calling Strategies01:11:28 Focusing on Your Niche & Consistency01:27:06 Wrap-Up & Final Thoughts

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  1:27:45
• Most Agents Skip This — And It’s Costing Them Listings

  Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. On this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, we’re sitting down with Craig Strong—a standout in Los Angeles real estate with a reputation built not just on sales, but on relentless grit, community investment, and long-term brand strategy. If you've ever wondered how to build a business so rooted in trust that referrals become automatic, or how to transition from chasing deals to becoming the go-to person in your market, this conversation is essential. We unpack what it really means to create a local brand moat, why authenticity trumps aggressive selling, and how working “on the edges” compounds into long-term success. You'll also hear surprising perspectives on marketing tactics that no longer work, how Craig built authority without relying on cold calls, and why floor time—yes, floor time—was once a secret weapon. Whether you’re building a real estate business or scaling your personal brand, this episode will challenge assumptions and sharpen your strategy.Timestamps:00:00:00 Introduction & Guest Welcome00:01:03 From Family Business to Real Estate00:03:11 First Deals & Building Confidence00:05:00 Floor Time & Networking00:08:59 Marketing Innovations & Branding00:13:23 Embracing Technology & Community00:16:02 Establishing a Local Presence00:20:00 Building Trust & Client Relationships00:25:00 Authenticity, Success & Mentorship00:34:01 Evolving Marketing Strategies00:40:00 Overcoming Challenges & Resilience00:46:14 Local Expertise & Listing Preparation00:55:00 Navigating Market Changes & Financing01:12:53 Fire Round

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  1:15:44
• The Text Message That Will Land Your First Deal

  Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Tim Gavin—pro skateboarder turned powerhouse real estate entrepreneur—for one of the most honest and insightful conversations we've had yet. Tim shares how he went from skating the streets of LA to building a $120 million global footwear brand, and eventually becoming one of the most trusted names in Southern California real estate. What makes this episode powerful isn’t just the story—it's the mindset behind it. We explore how fear, insecurity, and even desperation can be transformed into fuel for success. Tim reveals the exact strategy that helped him close $27 million in sales during his first year as an agent, and why authenticity and grit still outperform marketing tricks. If you're looking to elevate your business, break into higher price points, or simply understand what it really takes to build trust and long-term value in any industry, this episode will challenge your thinking and sharpen your approach.Timestamps00:00:00 Introduction00:00:29 Tim Gavin00:03:44 Turning Pro00:05:48 Why Tim Walked Away From Skateboarding00:07:57 The Power of Fear00:09:16 Closing $27M in Year One00:10:00 The First Deal00:12:27 Skateboarding Grit00:19:49 Building and Selling a $120M Footwear Brand00:27:36 Discovering Real Estate Through Social Media00:32:38 The Text Message Strategy That Got Tim His First Deals00:35:54 Reframing Insecurity as Fuel for Growth00:38:09 The Art of the Deal00:46:50 Why Tim’s Next Goal Is $100M in Sales00:53:27 Breaking Into High-End Luxury Real Estate00:58:10 Gratitude, Passion, and the Long Game01:00:59 Fire Round

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  1:01:23
• Selling the Playboy Mansion

  Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, we sit down with one of the biggest names in luxury real estate, Gary Gold. If you don’t already know Gary, he’s the guy behind some of the most iconic deals in real estate history, including the $100 million sale of the Playboy Mansion. But what makes this conversation so valuable is how open Gary is about his journey—how he went from struggling to get a $3 million listing to closing deals at $150 million.  We talk about recognizing game-changing opportunities, leveraging sales to build momentum, and positioning yourself for the high-end market. Gary shares how he used Zillow in ways most agents never even considered, why open houses are more powerful than ever, and how marketing paired with real relationships can set you apart. This is a deep dive into strategy, mindset, and the practical steps that separate top agents from everyone else. If you’re looking for real, actionable advice from someone who’s mastered the game, this episode is for you.Timestamps00:00:00 Introduction  00:01:03 Welcome Gary Gold  00:02:35 Selling the Playboy Mansion and Other Iconic Sales  00:04:21 Breaking Into the Luxury Real Estate Market  00:07:12 Reinventing Yourself in Real Estate  00:10:59 The Power of Online Lead Generation  00:15:00 The Importance of Ground Game vs. Air Game in Marketing  00:19:06 Recognizing and Seizing Game-Changing Opportunities  00:25:00 Winning the Playboy Mansion Listing  00:32:43 Strategies for Closing High-End Sales  00:40:15 How Buyers and Sellers Determine Market Value  00:45:55 Educating Clients and Managing Expectations  00:52:12 Building a Brand and Leveraging Marketing  01:00:00 The Power of Providing Value and Building Relationships  01:10:43 Lessons from the Evolution of Real Estate Technology  01:20:00 The Future of Real Estate and the Role of Agents  01:30:28 Mindset, Abundance, and Overcoming Challenges  01:45:43 The Value of Open Houses and Client Engagement  02:00:00 Final Thoughts and Closing Remarks

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  2:02:38

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