Dive Club 🤿

• Sam Stephenson - The journey of designing an AI product

  I use Granola every single day and it’s quickly become a beloved product in the tech community.But it was a winding journey to get there…So in this episode their co-founder and designer, Sam Stephenson, gives a behind-the-scenes of what it was like going 0 → 1 with Granola:How to navigate the idea maze for an AI productWhat Sam has learned about prompt engineeringWhat it takes to succeed as an early stage startup designerHow they arrived at Granola’s breakthrough interaction patternA glimpse of Granola’s future product roadmap and teams strategyThe piece of advice that reshaped how they think about onboardinga lot more⭐ Granola is offering 3 months free for you and anyone on your team(!!) using this linkThey’re also hiring a founding designerSam mentions Soleio who was their first investorDaniel Kahneman is the psychologist Sam mentionsThe Science of Managing our Digital StuffDavid Lee is the YC Partner who gave them onboarding adviceIf you liked this episode then you’ll enjoy the interview with Colin Dunn (co-founder and designer of Visual Electric)

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• How Ramp and Plaid create a culture of craft💡

  I’ve spent a lot of time studying how the best design teams operate and two of my favorites are Ramp and Plaid.So this episode shines a light on specific practices they put in place to create a culture of craft 👇

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• Ellis Hamburger - Storytelling for today’s top startups

  What do Raycast, Daylight, Amo, The Browser Co, and Mainframe all have in common?They all hired Ellis Hamburger to help tell their story.So this episode is a bit different...We're going to get away from the pixels and go deep into how you can use language to tell a compelling story about your product.Some highlights:How to tell a story that people care aboutLessons from the Language team at SnapchatBreaking down specific copywriting strategiesQuestions to help you figure out your product’s storyWhat we can learn from the CEOs of Snapchat vs. Browser Co.How to make your product onboarding unforgettablea lot moreEllis talks about the Browser Company’s “Peek” videoJordan Singer’s Mainframe websiteDaylight computer websiteEllis mentions the 222 onboardingThe Permanent website (”design is how its made”)Ellis quotes the Build bookAmo’s “Where did our friends go?” manifestoRaycast’s “Why” page and Focus mode

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• The challenge of designing AI products💡

  AI introduces an opportunity for all kinds of novel interaction patterns.But it creates a whole new category of design challenges too…And this episode breaks down the biggest challenge of all.Colin Dunn (Founder and Designer of Visual Electric)Maheen Sohail (Gen-AI designer at Meta)Tyler Angert (Founder of Patina Systems)Maggie Appleton (Design engineer at Normally)Ammaar Reshi (Head of Design at ElevenLabs)

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• Alejandro Matamala Ortiz - Designing the future of AI video

  This week’s episode is with Alejandro Matamala Ortiz, the cofounder and Chief Design Officer at Runway—one of the leading generative AI companies in the world today.The way they work is incredibly unique. So a big focus of this interview is digging into how AI is shifting the way products get built and what it all means for designers:How the lines are blurring between rolesHow AI flips the order of building new featuresWhat it means to “carve” AI products vs. build themHow Alejandro believes the role of design will changeWhy the embed frontend engineers on the design teamWhere the film and video industry might be headed nexta lot more

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