Marketplace Tech

California relies on a variety of tools to stop and mitigate wildfires, some as low-tech as dumping giant buckets of seawater on the flames. But on the higher-tech side is a new, AI-powered monitoring system called ALERTCalifornia, which was developed at the University of California, San Diego. It’s designed to speedily detect and report wildfires using a network of over 1,000 cameras and sensors. The developers say the network detected over 1,200 blazes across the state during the 2023 fire season, sometimes with impressive quickness. But the system wasn’t quick enough to prevent the current disaster in Los Angeles. Marketplace’s Kimberly Adams spoke with Cyrus Farivar, a senior writer at Forbes, who explored how the fury of the Palisades fire overwhelmed that human-made system.

As fires burn in Los Angeles, many people are going online to find ways to support people who have been temporarily or permanently displaced by the disaster. But like we’ve seen in the aftermath of recent hurricanes and floods, bad actors are spreading misinformation and financial scams. Marketplace’s Kimberly Adams spoke with Steve Grobman, chief technology officer at the cybersecurity firm McAfee, to learn more.

Scam calls about fake warranty renewals, non-existent credit card bills and more are still a global problem. But some companies and telecommunication providers are turning to AI chatbots to intercept the calls before they ever reach a real person. Marketplace’s Meghan McCarty Carino recently spoke with Dali Kaafar, founder and CEO of Apate AI, an Australia-based company creating these chatbots, about how his company is designing these bots to scam the scammers.

Since large language model chatbots hit the scene a few years ago, there’s been a lot of speculation about which jobs they might disrupt most. A lot of bets were on customer service. And recent data show they are becoming more common in the space. A Salesforce survey found a 42% increase in the share of shoppers who turned to AI-powered chatbots for customer service during the 2024 holiday shopping season compared to the previous year. But as AI becomes more powerful and more human-like, will AI voice agents become the norm, even for those more complicated customer cases now handled by human agents? The BBC’s Elizabeth Hotson looked into what a future of synthetic customer service might look like.